Making Online Qual Effortless
Get tips and inspiration for your online + mobile qualitative research
Written by our own experts and other leading thinkers in the market research industry, we’ll help you get the most from the new techniques and tools on offer for richer, faster insight.
We’ve added Norwegian to the list of available languages on the Liveminds platform. It is currently the third most widely spoken North Germanic language by number of speakers. So that’s another 5 million people you can now interact with on Liveminds.
CC Image courtesy of Wikipedia.
They say patience is a virtue but they also say time is money. All qualitative researchers know about the pressures of meeting tight deadlines on limited budgets. Every second counts in the digital world. Indeed, stats show that 40% of internet users abandon a website that takes more than 3 seconds to load. Speed clearly plays an important role in user experience.
That’s why things just got a lot faster at Liveminds. Thanks to recent updates, the ‘average question page’ now loads in just half the time it did before. This makes setting up and managing your projects faster and easier than ever. And it also means you can keep the flow of conversation going between you and your users.
Patience is a virtue, yes, and some things do take time. But we are very pleased to say that Liveminds page load isn’t one of them. If you’ve got a question about this or any other feature, get in touch.
CC Image courtesy of Julian Lim on Flickr.
I am very excited to introduce the newest member of the Liveminds team to you, Lizzie Cree. Lizzie has joined us as a Junior Account Executive and will be supporting Jeanine in the management of client projects and myself in some exciting, but as yet, top secret new projects.
Lizzie has an academic calibre that puts the rest of us to shame but has already shown off her creative abilities too, coining the ‘MasterMinds’ name for our new online research training workshops.
Her main passion, beyond pushing the boundaries of online qualitative research, is geography, especially the study of rain, which has come in very handy recently on the journey to and from the Liveminds office. We are really happy to have Lizzie join our team and are sure that you will be too.
Client demand for online qualitative research continues to grow. However not all agencies are in a position to benefit. If you think that your team could be growing its online qual business more effectively, then the Masterminds Training Workshop could be just what you need. The session is designed to turn your team into a bunch of online qualitative masterminds….
Whether it be ethnography, co-creation or good old-fashioned group discussions, more and more clients are expecting it to happen online. However, some qualitative researchers are yet to feel inspired to work this way.
A segmentation of online qualitative researchers might look something like this…
Video is a key part of online + mobile research, whether it’s capturing a participant’s frustration at terrible service or showing competitive brands’ TV advertising as stimulus. However video is being used, with the plethora of different screens that people are using these days, it’s essential for everyone get a clear, consistent viewing experience, whatever the device.
For many years, ‘Flash’ has been the standard and indeed best technology for people who watch videos online. Then, Apple decided they didn’t like Flash and so paved their own way, using more open standards, but in doing so, often making it impossible for people to actually watch what they wanted to. Fortunately, the growth of HTML5 came to the rescue, enabling designers to do lots of the fun things Flash did before, but with a new, more open approach.
2013 was a huge year for Liveminds. Our team increased threefold and we’re proud to have now worked for more than 80 clients in 36 countries, in 24 languages. Even so, we know we are just getting started.
So we are very happy to announce that Martin Talks, former CEO/ ‘Big Fish’ of leading digital agency Blue Barracuda, has joined our Advisory Board, to help us achieve our goals. Martin has spent the last 20 years advising some of the world’s leading brands including Coca Cola, eBay and Pizza Hut. He grew Blue Barracuda from a 2 to a 70 person firm, before it was acquired by advertising network Draftfcb and he became their Global Digital Lead. Before that, he listed an online platform business, shares information pioneer ADVFN.com, on the London Stock Exchange. On top, and perhaps because of all of that, he has also just written a book, “A to Z of Digital Detoxing”, available now – seemingly ironically – from all good e-bookstores.
Martin’s wisdom, experience and comic finesse are a huge boon to our team. We are really looking forward to working with him and growing Liveminds together in the years ahead.
Making your instructions clear is very important in online qualitative research. Clarity will get you the kind of responses you want and the insights you need. Emphasising key elements and structuring your text so that even the most casual participant won’t get confused, will reap rewards, especially when your instructions are long and detailed.
As such, we’re very happy to announce that you can now use rich text formatting in your question instructions and your project descriptions. This will be visible in both the Liveminds website and the mobile app. It’s a feature we’ve been asked for a lot recently and we’re really pleased with the improvement, so thanks to everyone who’s fed back to us.
We’ve added Swedish to the list of available languages on the Liveminds platform. It is currently the largest of the North Germanic languages by numbers of speakers. So that’s another 9 million people you can now interact with on Liveminds.
We launched the Liveminds mobile app back in early 2012, the first online qual platform in Europe to do so. We’ve been able to learn a lot about what clients really need to run successful mobile qual projects since then.
However, in a world where 80% of all mobile internet usage is done through apps, people have already made their feelings clear on how they prefer to use their smartphone. So when I saw Tim Macer’s interesting article on the Esomar website, debating the best technology for mobile surveys, I thought it would be good to clear up any confusion on how this debate could apply to mobile qual.
What a fascinating window we now have on our participant’s worlds. They can simply reach for the phone in their pocket and at the touch of a button, instantly start sharing their thoughts, feelings and experiences with us.
All this rich, real life content is incredibly powerful for researchers but it also means a lot of time spent viewing and organising, sorting the great from the ‘not so great’.
When participants are capturing and sharing lots of video in diary studies or auto ethnography it’s especially important to be able to organise their content neatly and efficiently.