Making Online Qual Effortless
Get tips and inspiration for your online + mobile qualitative research
Written by our own experts and other leading thinkers in the market research industry, we’ll help you get the most from the new techniques and tools on offer for richer, faster insight.
In the first of a new series of blog posts by industry experts, Judy Bartkowiak draws on her vast experience of working with children and shows how to get the best results:
I have been running kids focus groups for so many years and before that I ran a Montessori Nursery School so as well as having hands-on experience of kids as a mum of four myself, I have worked with them for over 25 years. They can be absolutely great, hilariously funny, uniquely insightful and very direct.
(CC Image courtesy of Devon Christopher Adams on Flickr)
This year we took the unique step of using Facebook’s unparalleled access to over 1 billion people, to recruit and run global research communities. The results have blown us away. We have discovered so much more in this approach that we’d anticipated.
So, one year on, I’d like to share the three most compelling reasons why you should start unlocking the vast wealth of insight waiting on the world’s largest social network:
(CC Image courtesy of Cakehead Loves on Flickr)
I’d like to offer a warm welcome to Anna Thorn, the newest member of the Liveminds team. Anna has joined us as Account Executive and will be working on the management and support of new client projects.
Anna’s energy levels humble the rest of the team. She studied Dance at Leeds University followed by a Masters in Performance at Leeds Beckett. In her spare time she is an active member of the Baldock Crusaders Netball Club and is hoping to help them win a few more games this season. We are really happy to have Anna join our team and are sure that you will be too.
Anna replaces Lizzie Cree, who I’d like to thank for all her hard work, and to wish the best of luck in her new career in fashion!
The mobile phone is a revolutionary tool for conducting qualitative research. The ubiquity of smartphones and the convenience they afford, has led to highly contextualised and media-rich feedback. It’s also such a personal device that it inspires more intimate disclosures.
(CC Image courtesy R4vi on Flickr)
Liveminds recently worked closely with forward thinking inc, a leading strategy consultancy, on a project for a top-flight Premier League football club. The challenge was to develop a clear, compelling strategic framework to inform and guide the club’s efforts in engaging with an audience central to the club’s future – its young fans. To accomplish this, the priority was to understand the needs, attitudes and behaviours of the club’s young fans, both at home and abroad.
(CC Image courtesy of Danumurthi Mahendra on Flickr)
Our next scheduled Masterminds training session, for more inspiring and profitable online qual, will be on Tuesday 6th October 2015 in Shoreditch.
Our goal is to help researchers win more business and get more value from online qual.
(CC Image courtesy of GotCredit on Flickr)
Normally I try not to promote the idea that online qualitative research saves you money. This is because to get the most value you really need to invest in online qual properly (which means it’s not necessarily a cheaper option than face-to-face).
However, in this post on global online qual, I’m willing to change the record. Global online qual, when set-up properly, maximises what you learn as well as reducing costs. Here’s why…
(CC Image courtesy of bccnyc on Flickr)
Today is the day! We’ve launched the new Liveminds branding, bringing a cleaner, more elegant and user-friendly look and feel to our platform.
Don’t be alarmed the next time you log in – nothing’s moved; all the features that you’ve come to rely on are still there, we’ve just given it a new lick of paint. We hope you enjoy the update as much as we do and please don’t hesitate to contact us if you need any assistance.
So you’ve won the project. Now all you need to do is write a great discussion guide that inspires your participants to provide the quality of insight you promised in the proposal.
Discussion guides for online qual projects need to be different to those used in face-to-face projects. It’s important to find the simplest way to get your message across as participants can’t see your visual clues or hear your tone of voice.
(CC Image courtesy of Bethan on Flickr)
As with any piece of qualitative research, your outputs are only as good as your inputs. This means you have to get recruitment right. In asynchronous online qual the stakes are high. Not only because you need people to turn up a number of times over a few days, but also because you need them to be sufficiently motivated to contribute in full.
(CC Image courtesy of marfis75 on Flickr)