Making Online Qual Effortless

Get tips and inspiration for your online + mobile qualitative research

Written by our own experts and other leading thinkers in the market research industry, we’ll help you get the most from the new techniques and tools on offer for richer, faster insight.


Use Video to Lead Your Horses to Water

Horse to waterEveryday we are confronted with a massive amount of information – emails and text messages and gas bills and Chinese takeaway menus and movie posters and newspaper articles – right down to the painted signs warning us to look left or right before stepping off the kerb on every major intersection in London.

Words are everywhere.

A study published in the journal Science found that “there is now 295 exabytes of data floating around the world – that’s 29,500,000,000,000,000,000,000 pieces of information.” (Yes, that’s a number with 20 zeroes in it.) On average, we consume about 100,000 words a day. That’s a lot of words to digest in a single day.

CC Image courtesy of Bobcatnorth on Flickr.

The Fool-Proof Way to Get Honest Responses

Sam HerringRecently, I was at dinner party and someone mentioned the Future Islands video that went viral last month. The video shows front man, Sam Herring, dancing like a mad man on David Letterman. The general reaction at the dinner table was laughter and the group unequivocally agreed that Herring was a corny buffoon.

Personally, I find that kind of passion refreshing. However, rather than state my opinion, I simply laughed with the rest of the group and went back to my steak & ale pie.

CC Image courtesy of Shawn Ahmed on Flickr


Most of us, at one point or another, have been in a situation where others have influenced our opinions. Imagine you were in a group where 9 out of 10 people didn’t share your point of view on a subject. Would you start doubting yourself? Or would you stand your ground?

Another Huge Speed Boost

Speed BoostAs the meteoric rise of Google’s Chrome ‘fast’ browser has shown, speed is the most important thing to most web users. A new ad campaign by a Swedish broadband provider illustrates this brilliantly, using Facebook’s newly purchased VR technology Oculus Rift, to show how real life would be if you had to ‘live with lag.’

We’ve already made some big speed boosts to Liveminds over the last few months.

CC Image courtesy of on Flickr.

Sell Liveminds as Your Own with Custom Branding

You may not know that Liveminds qualitative research platform can be completely customised to match your or your client’s branding. We’ve consistently found that custom branded accounts help agencies sell their online research services to clients and also get their own team more inspired about offering and running online work.

Comic Relief Branding

All you need to do is give our design team your website address, or, if you want to get a bit more creative, give us a short brief and provide the design assets you want us to use.

Our design and development team will match your Liveminds account to that look and feel, enabling you to sell the platform as your own, or give participants in a community a completely branded experience.  This screenshot shows you the level of customisation you can achieve.


Liveminds not affected by “Heartbleed” OpenSSL bug

Heartbleed bug

security flaw has been discovered in the popular OpenSSL cryptographic software library that is used by many online platforms and services.

The bug, nicknamed “Heartbleed” has been making dramatic headlines in the consumer press. Having reviewed our server infrastructure we are confident that the Liveminds platform was never vulnerable to the “Heartbleed” bug because it was never running a vulnerable version of OpenSSL.

Anyone wishing to change their password as a precaution should follow these steps:

  1. Log in to your Liveminds account.
  2. Access your profile by clicking your name in the top right of the screen.
  3. Click the “Manage Your Account” button just above your profile information.
  4. Choose “Change Your Password…” and follow the on-screen instructions.


Slice and Dice Your Transcripts With Spotlight

Spotlight On Did you know you can export your content, exactly as you want it, by using the Spotlight tool?

Participants in Liveminds projects write more than a page a day, on average. Add in illustrative images and personal video clips and the amount of data gathered in online projects can be quite staggering. Lots of researchers still prefer to do their analysis offline. Using the right export tool in the right way, will help you with with the process and save you time.

In this post we’ll show you how easy it is to do in Liveminds.

CC Image courtesy of Chris Goldberg on Flickr

How to Get Incentives Right in Online Qual

Some researchers assume that working online will be a magic bullet to the usual cost of incentivising participants. It’s not. Time is still money.

Get Research Incentives Right

People’s time needs to be rewarded properly, wherever, and however, they are engaging with your research. Otherwise, they simply won’t give you the depth your project deserves. Put yourself in their shoes – would you treat two hours of your week spent talking online to strangers, any differently to two hours spent in a focus group? In 4 years of running qualitative research projects on Liveminds, we’ve been very proud to see, again and again, participants’ high activation rates, high engagement rates and high completion rates. If ever we don’t, we follow up to see what participants were paid. Guess what? It’s ALWAYS the problem.

Why Brands Need Online Research More Than Ever

Blockbuster USAWe live in a world where we are more connected than ever. We can pick up a phone and speak to family and friends on the other side of the world, video conference them or just update them on what’s going on in our lives. But it isn’t just friends we can contact. We can play online games with complete strangers, ask political leaders questions and join global movements. The Internet has enabled a human connectivity like never before. Conversations are happening on a global scale. They offer hope of greater connection, education and understanding.

But despite this connectivity, the vast majority of newly launched products and services fail – in fact some estimates are 95%. 


3 Reasons to Use Video To Bring Your Research to Life

The power of video

1. It adds power to your presentation

As strong as your ideas may be, lengthy documents with words and charts make it hard to engage your audience. However, well produced and cleverly used video with a simple premise and engaging visuals, can capture the attention of your audience immediately. Using video in your research presentations is especially helpful if you are exploring a complex topic – an insight from the right consumer at the right time, can be a quick and valuable shorthand way to help the client understand your findings.  (CC Image courtesy of AlbertFreeman on Flickr.)

Norwegian Language Added to the Platform

Flag of NorwayWe’ve added Norwegian to the list of available languages on the Liveminds platform. It is currently the third most widely spoken North Germanic language by number of speakers. So that’s another 5 million people you can now interact with on Liveminds.

CC Image courtesy of Wikipedia.