Making Online Qual Effortless
Get tips and inspiration for your online + mobile qualitative research
Written by our own experts and other leading thinkers in the market research industry, we’ll help you get the most from the new techniques and tools on offer for richer, faster insight.
Our Masterminds sessions offer all the training and support you need to win new business, increase your profits and stay at the forefront of research innovation. In just one day you can learn how to design, run and sell inspiring online qual projects.
The next scheduled Masterminds training session will be on Friday 10th June 2016 in Shoreditch, London.
(CC Image courtesy of Anne Davis 773 on Flickr)
One of the biggest assets of online qualitative research also represents one of its biggest challenges, namely how to analyse large volumes of feedback. These seven tips will help moderators manage the load and make it easier to write a thorough and insightful report as quickly as possible.
(CC Image courtesy of areta ekarafi on Flickr)
Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus groups. She wanted to directly compare the two methods and explore which one encouraged kids to give the most reflective, personal responses on emotional issues.
(Image courtesy of Cascadian Farm on Flickr)
Do you feel let down by your research recruitment? Since we launched our qualitative platform clients have told us again and again that they’re frustrated with existing recruitment methods. And we’ve seen again and again what a huge impact bad recruitment can have on projects.
(CC Image courtesy of Tomas Buchtele on Flickr)
First impressions count so it’s important to get your introduction right if you want to get the most out of your online qual participants. The introduction is the first thing they will read when they enter the project, so what you say and how you say it can have a big impact on group dynamics thereafter. In a word, you have to inspire the new participants, which by sheer coincidence also happens to be a snappy acronym.
The clue is in the title. I’m purposely not referring to people who do online qual research as ‘respondents’ or ‘sample’. To do so would imply that they are somehow passive guinea pigs in an experiment. Instead, we need to respect them as individuals in order to inspire them to actively participate.
To find the perfect participants you need to ask yourself these five questions when designing recruitment for online qual research:
(CC Image courtesy of Matthias on Flickr)
Maximise the chance of your next project being a success by subscribing to our free monthly newsletter. For the last five years we’ve been sharing advice on our blog to help you get the most from the new techniques and tools on offer for richer, faster insight.
We’ve recently begun a new series of posts by industry experts, giving a voice to wider views on the role of technology and social media in the future of research. We’re very excited to welcome some of the industry’s brightest minds to share their experience with you.
In the latest post in our series by industry experts, Martin Talks from Matomico tells us that despite the rise of artificial intelligence, it’s not game over yet for human market research.
Recently we heard about the death of Marvin Minsky, the artificial intelligence pioneer. He viewed the brain as a machine whose functions could be replicated in a computer. And he is not alone in this dream. Companies like Google, Facebook and IBM share it.
(CC Image courtesy of Chris Isherwood on Flickr)
One big advantage of text based online qualitative over face-to-face research, is that you get real-time transcripts of the conversation. On the one hand, this means you immediately have a wealth of content to extract valuable insights from. On the other, it means you have an embarrassment of riches to process.
Here are six tips for analysing online qual research in asynchronous projects more efficiently:
(CC Image courtesy of Marc Wathieu on Flickr)
In the latest post in our series by industry experts, Seelin Ho from ICM Unlimited asks: What was your favourite Christmas ad? Have you ever wondered why and what makes a good ad?
With Christmas being an emotionally charged time of year, brands race to produce nostalgia-loaded and tear-inducing content to woo the masses. In the battle for Christmas supremacy, ICM Unlimited found that Sainsbury’s Mog’s Christmas Calamity won, beating favourites John Lewis and their Man on the Moon to the top spot. While both ads demonstrated the qualities that make ads successful, why were audiences more drawn to Sainsbury’s?
(CC Image courtesy of Luke Wisley on Flickr)