Making Online Qual Effortless
Get tips and inspiration for your online + mobile qualitative research
Written by our own experts and other leading thinkers in the market research industry, we’ll help you get the most from the new techniques and tools on offer for richer, faster insight.
We launched the Liveminds mobile app back in early 2012, the first online qual platform in Europe to do so. We’ve been able to learn a lot about what clients really need to run successful mobile qual projects since then.
However, in a world where 80% of all mobile internet usage is done through apps, people have already made their feelings clear on how they prefer to use their smartphone. So when I saw Tim Macer’s interesting article on the Esomar website, debating the best technology for mobile surveys, I thought it would be good to clear up any confusion on how this debate could apply to mobile qual.
What a fascinating window we now have on our participant’s worlds. They can simply reach for the phone in their pocket and at the touch of a button, instantly start sharing their thoughts, feelings and experiences with us.
All this rich, real life content is incredibly powerful for researchers but it also means a lot of time spent viewing and organising, sorting the great from the ‘not so great’.
When participants are capturing and sharing lots of video in diary studies or auto ethnography it’s especially important to be able to organise their content neatly and efficiently.
If a picture is worth a thousand words then a video is worth a gallery full of pictures. The impact of a great insight spoken straight from the mouth of a participant can be huge. It can bring the truth to light in a way that reading a quote on a slide never could.
What’s more, people’s ease and familiarity now with capturing video on smartphones, mobiles and digital cameras, has created incredible opportunities for you to get closer than ever to the moments that matter in people’s lives. There are over a billion smartphones in the world now, and that figure is rising rapidly. With new wearable recording technologies like Google Glass emerging too, discovering and presenting insights with video is only going to become easier and richer for researchers.
However, there are a number of important things to bear in mind to get the best videos in your research project.
CC Image courtesy of magnusfranklin on Flickr
Everyone likes to get ‘closure’ and now everyone involved in your Liveminds project gets an update when your online research is done.
When the time and date comes for your project to close, each researcher will receive a report, giving you a summary of key stats on the project.
- Number of activated participants
- Number of responses
- Number of media uploads
We’ve added Polish to the list of available languages on the Liveminds platform. It’s the second most widely spoken Slavic language, after Russian. So that’s another 40 million people you can now interact with on Liveminds.
We’ve added Brazilian Portugese to the list of available languages on the Liveminds platform. It’s the most widely spoken language in the Southern Hemisphere. So that’s another 193 million people you can interact with on Liveminds.
We’ve added Bengali to the list of available languages on the Liveminds platform. So that’s another 220 million people you can now interact with on Liveminds.
More and more international market research is being conducted online and on mobile. In addition to the all other benefits of working online, the cost savings and time efficiencies for these projects can be dramatic.
However, without partners that can really deliver using new methodologies, you can be taking risks in big, important projects. Which is why we have launched Global Services – to help make your online international research easy.
We are proud to announce this partnership with Propeller, giving you a truly safe pair of hands and a single point of contact to manage complex multi market projects. That contact is Stuart Bolitho, Managing Director of Propeller, who has 20 years experience of field management, a global network of great partner agencies and a passion for online + mobile methodologies.
We have had the pleasure of working with Stuart for many years, on an array of different digital research projects, ever since he headed the consumer field department at Hall & Partners.
CC Image courtesy of Horia Varlan on Flickr
We’ve added Korean to the list of available languages on the Liveminds platform. So that’s another 76 million people you can now interact with on Liveminds.
When moderating and analysing, sometimes you want quick access to all of the context you have on a participant. It’s one thing to know the segment they are in but it can be a whole lot more useful to know where they are from, what their income is, what their hobbies and interests are, and what you and your colleagues said about them.
Alternatively, sometimes, for instance in a longer term communities, you might want willing participants to share more about themselves with others, to help them get to know each other and inspire new and better conversations.