We live in a world where we are more connected than ever. We can pick up a phone and speak to family and friends on the other side of the world, video conference them or just update them on what’s going on in our lives. But it isn’t just friends we can contact. We can play online games with complete strangers, ask political leaders questions and join global movements. The Internet has enabled a human connectivity like never before. Conversations are happening on a global scale. They offer hope of greater connection, education and understanding.
But despite this connectivity, the vast majority of newly launched products and services fail – in fact some estimates are 95%.