Online qual research platforms like Liveminds enable you to engage in ongoing conversations with people, getting closer to them for longer.
- Can respond in their time and place, giving you fresher, truer opinions
- Have an equal voice, giving you a more balanced perspective
- Are now often more comfortable and open when writing than speaking
Our platform is built to make qual research effortless. Even so, you can’t take people’s engagement for granted.
So we wanted to share some key tips, from 5 years of running online qual projects, to ensure you get the most from the participants in your future research projects.
CC Image courtesy of Bonnie Natko on Flickr.