Archive for the Online Qual made easy Category

11 Tips for Better Engagement in Online Qual

Engaging in Conversation

Online qual research platforms like Liveminds enable you to engage in ongoing conversations with people, getting closer to them for longer.
Participants:
- Can respond in their time and place, giving you fresher, truer opinions
- Have an equal voice, giving you a more balanced perspective
- Are now often more comfortable and open when writing than speaking

Our platform is built to make qual research effortless. Even so, you can’t take people’s engagement for granted.
So we wanted to share some key tips, from 5 years of running online qual projects, to ensure you get the most from the participants in your future research projects.

CC Image courtesy of Bonnie Natko on Flickr.

16th Nov 2012 | 1 Comment | Published in Online Qual made easy

4 Key Reasons Why You’ll Love Asynchronous Online Qual

Online Qual gives you ColourOnline qual is still new to a lot of people in the market research industry.

As such we find that many qualitative researchers, keen to work online, want to understand the benefits of asynchronous, online qual, which Liveminds offers, compared to synchronous research (live online focus groups.) They want to know which of these methodologies will best satisfy the type of brief that typically lands on their desk.

So to help answer that question for people, we thought it would be useful to look at some of the key benefits of a ‘asynchronous.’

5th Sep 2012 | No Comments | Published in Online Qual made easy

Building Rapport With Participants Is Key to Good Moderation

A good online moderator will always ensure they build a rapport with their participants, largely because they know that a good rapport is key to getting more information and ultimately more meaningful insight from each participant.

The nature of asynchronous online research makes building a good rapport more challenging than in traditional research methods. The face to face social interactions are removed and one cannot rely on a friendly smile or shared laugh to ‘warm’ participants.

However, a good rapport is easily established when a few simple steps are taken.

24th Oct 2011 | No Comments | Published in General, New MR, Online Qual made easy

The Foundations for Ensuring Successful Online Qualitative Research

Over the years we’ve conducted and overseen hundreds of online qualitative research projects, we’ve seen the good, the bad and the ugly! From our experience we’ve learned that by putting certain foundations in place prior and during research programmes you can go a long way towards ensuring your project is successful and your insight is meaningful.

So, what are these foundations and how will they help?

24th Oct 2011 | No Comments | Published in General, New MR, Online Qual made easy

Your Toolkit of Online Qual Research Methodologies

Any uncertainty surrounding the value of online qual as a methodology has been long since put to bed. Though there is still caution amongst some researchers who aren’t yet completely comfortable with putting their trade to practice online, by and large the industry is beginning to embrace the online methodology, and rightly so.

Modern technology coupled with increasing consumer savvyness means that we now have the ability to obtain an unbelievable amount of insight from consumers online. The benefits of using online qual research are no longer limited to the ‘convenience factor’ or the ability to overcome peer group pressure and conquer geographical barriers. Instead market researchers are turning to online for the trade tools that it adds to their research toolbox.

5th Aug 2011 | 1 Comment | Published in General, New MR, Online Qual made easy