Judy Bartkowiak
Judy Bartkowiak runs a specialist children’s research agency providing qualitative research in the UK and project managing European projects either direct to client or working with other agencies. She is the author of ‘Teach Yourself: Learn Market Research in a Week’, ‘Secrets of Success in Brand Licensing’ and a number of NLP titles – ‘Be a happier parent with NLP’, ‘NLP Workbook’, ‘Self-Esteem Workbook’, ‘Secrets of the NLP Masters’ and the Engaging NLP series of workbooks. She also writes for children as JudyBee. Her books can be purchased on Amazon or on her website.
The Challenge
Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus groups. She wanted to directly compare the two methods and explore which one encouraged kids to give the most reflective, personal responses on emotional issues. Read the full case study…
