Lizzie Cree
Head of Operations and chief horticulturist of the Liveminds desktop garden. I’m happiest rummaging round a car boot sale or charity shop looking for the next 50p bargain. I have a degree in Geography which has resulted in an inordinate collection of maps & globes, oh and a few colouring pencils...
Global brands need in-depth insight into their customers and markets at home and away. Moving international research projects online makes it easier to reach out to people in other markets, saves money on travel costs and provides rich, cross-border insights that give your clients a better picture of themselves as a ‘global brand’.
Are you thinking of offering clients an international, multi-market project? It’s simple to take that leap with Liveminds. We specialise in providing an excellent service across the globe – more than half of our projects are international.
Liveminds is multi-lingual
We currently have 33 core languages on the platform and can add new ones at your request. Our entire interface is localised in the language you have selected for your project and enables your participants to feel comfortable using their mother tongue. You can also rest easy knowing that all your participants will experience the same simple, effortless research platform that you do.
Easy project setup
You can upload discussion guides in a foreign language just as easily as in your local language, we even cater for right-to-left scripts such as Arabic. When preparing an online project we highly recommend that you get your local market moderator to translate the discussion guide. They are more aware of the nuances of their mother tongue, more sensitive to cultural differences and they will have a deeper understanding of your objectives following on from project briefings.
Training of local market moderators
At Liveminds, we pride ourselves in the usability of our platform. When a deadline is looming the last thing you need is to have to battle a complex interface and confusing features. So when it comes to using a local market moderator for your international project, Liveminds makes it simple for multiple researchers to get up to speed and get stuck in straight away. We also offer training sessions for your local moderators. With sessions typically lasting around 45 minutes they’ll be up and running in no time.
Translation of transcripts
To make your life even easier, when it comes to the analysis stage, we can provide a translation of your whole transcript. When your project comes to a close, we manage downloading all the transcripts and the delivery of translation with the original text and its translation side-by-side, ready for you to analyse. Alternatively, if your local moderator will be reporting back on the project, they too have access to the transcripts.
Want to find out more about running an international project on Liveminds? Just get in touch!
