A quarter of our time online is spent chatting, learning, and playing on social networks. The modern consumer is now as comfortable online, and often more so, as they are in face to face encounters. With this in mind it is hard not to get excited by the value that online research brings to the industry. A methodology that once seemed a bit alien is now recognised as a natural way of capturing consumer insight.
The shift in time spent online, coupled with advances in web technology means that the value of online research is growing by the day.
If you are still considering whether its time to get your agency online, or are trying to persuade your boss that the time has come, here are some of the key benefits of online research. These apply equally whether you use it as a standalone methodology or as a compliment to traditional market research.