No doubt at some point in your career you have either killed or been killed by power-point. There’s nothing quite as fatal to attention spans as a text-heavy, image-light debrief. I believe that online qualitative methods put researchers in a much stronger position to make presentations that engage rather than enrage, simply because of the richness of the content that they allow researchers to gather.
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A good online moderator will always ensure they build a rapport with their participants, largely because they know that a good rapport is key to getting more information and ultimately more meaningful insight from each participant.
The nature of asynchronous online research makes building a good rapport more challenging than in traditional research methods. The face to face social interactions are removed and one cannot rely on a friendly smile or shared laugh to ‘warm’ participants.
However, a good rapport is easily established when a few simple steps are taken.
Over the years we’ve conducted and overseen hundreds of online qualitative research projects, we’ve seen the good, the bad and the ugly! From our experience we’ve learned that by putting certain foundations in place prior and during research programmes you can go a long way towards ensuring your project is successful and your insight is meaningful.
So, what are these foundations and how will they help?