One big advantage of text based online qualitative over face-to-face research, is that you get real-time transcripts of the conversation. On the one hand, this means you immediately have a wealth of content to extract valuable insights from. On the other, it means you have an embarrassment of riches to process.
Here are six tips for analysing online qual research in asynchronous projects more efficiently:
(CC Image courtesy of Marc Wathieu on Flickr)