Search Results for "online market research"

10 Ways to Get Inspirational Qualitative Mobile Videos

mobilefilming300The mobile phone is a revolutionary tool for conducting qualitative research. The ubiquity of smartphones and the convenience they afford, has led to highly contextualised and media-rich feedback. It’s also such a personal device that it inspires more intimate disclosures.


(CC Image courtesy Allissa Richardson on Flickr)

Premier League Club Engages with Global Fan Base

image young football fansThe Challenge

Liveminds recently worked closely with forward thinking inc, a leading strategy consultancy, on a project for a top-flight Premier League football club. The challenge was to develop a clear, compelling strategic framework to inform and guide the club’s efforts in engaging with an audience central to the club’s future – its young fans. To accomplish this, the priority was to understand the needs, attitudes and behaviours of the club’s young fans, both at home and abroad.

(CC Image courtesy of Danumurthi Mahendra on Flickr)

Learn How to Win More Business from Online Qual

profitsOur next scheduled Masterminds training session, for more inspiring and profitable online qual, will be on Tuesday 6th October 2015 in Shoreditch.


Our goal is to help researchers win more business and get more value from online qual.

(CC Image courtesy of GotCredit on Flickr)

10 Tips for Global Online Qual Success

globesNormally I try not to promote the idea that online qualitative research saves you money. This is because to get the most value you really need to invest in online qual properly (which means it’s not necessarily a cheaper option than face-to-face).

However, in this post on global online qual, I’m willing to change the record. Global online qual, when set-up properly, maximises what you learn as well as reducing costs. Here’s why…

(CC Image courtesy of bccnyc on Flickr)

Unveiling Liveminds’ Fresh New Platform Design

twitterbackground300Today is the day! We’ve launched the new Liveminds branding, bringing a cleaner, more elegant and user-friendly look and feel to our platform.

Don’t be alarmed the next time you log in – nothing’s moved; all the features that you’ve come to rely on are still there, we’ve just given it a new lick of paint. We hope you enjoy the update as much as we do and please don’t hesitate to contact us if you need any assistance.

How to Write Inspiring Online Discussion Guides

10fingersSo you’ve won the project. Now all you need to do is write a great discussion guide that inspires your participants to provide the quality of insight you promised in the proposal.

Discussion guides for online qual projects need to be different to those used in face-to-face projects. It’s important to find the simplest way to get your message across as participants can’t see your visual clues or hear your tone of voice.

(CC Image courtesy of Bethan on Flickr)

10 Ways to Get Online Qual Recruitment Right

crowd1As with any piece of qualitative research, your outputs are only as good as your inputs. This means you have to get recruitment right. In asynchronous online qual the stakes are high. Not only because you need people to turn up a number of times over a few days, but also because you need them to be sufficiently motivated to contribute in full.

(CC Image courtesy of marfis75 on Flickr)

It’s a Big World! Explore it with Liveminds…

luggageGlobal brands need in-depth insight into their customers and markets at home and away. Moving international research projects online makes it easier to reach out to people in other markets, saves money on travel costs and provides rich, cross-border insights that give your clients a better picture of themselves as a ‘global brand’.

(CC Image courtesy of friend JAD on Flickr)

Mastering Online Qualitative Research Starts Here

Masterminds Promo PhotoTake your skills as a researcher to the next level, with a one-day masterclass in online qualitative techniques.


“…we as researchers focus on how to use technology to collect insights in a better way. Instead we should be thinking about the technologies we have available to us that can help us collect insights that we could never collect before…”

Stan Sthanunathan, Sr. Vice President – Consumer & Market Insights, Unilever

5 Ways to Win Over Your Workmates with Online Qual

Trooping the ColourWe humans sometimes struggle with change. So it’s quite possible that some of your colleagues view online qual with a degree of scepticism (and perhaps even trepidation). However, with a little reassurance and proper project planning you will be able to win them over and help your agency to progress and succeed.

(CC Image courtesy of UK Ministry of Defence on Flickr)