Don’t be alarmed the next time you log in – nothing’s moved; all the features that you’ve come to rely on are still there, we’ve just given it a new lick of paint. We hope you enjoy the update as much as we do and please don’t hesitate to contact us if you need any assistance.
Search Results for "online market research"
Discussion guides for online qual projects need to be different to those used in face-to-face projects. It’s important to find the simplest way to get your message across as participants can’t see your visual clues or hear your tone of voice.
(CC Image courtesy of Bethan on Flickr)
As with any piece of qualitative research, your outputs are only as good as your inputs. This means you have to get recruitment right. In asynchronous online qual the stakes are high. Not only because you need people to turn up a number of times over a few days, but also because you need them to be sufficiently motivated to contribute in full.
(CC Image courtesy of marfis75 on Flickr)
Global brands need in-depth insight into their customers and markets at home and away. Moving international research projects online makes it easier to reach out to people in other markets, saves money on travel costs and provides rich, cross-border insights that give your clients a better picture of themselves as a ‘global brand’.
(CC Image courtesy of friend JAD on Flickr)
“…we as researchers focus on how to use technology to collect insights in a better way. Instead we should be thinking about the technologies we have available to us that can help us collect insights that we could never collect before…”
Stan Sthanunathan, Sr. Vice President – Consumer & Market Insights, Unilever
We humans sometimes struggle with change. So it’s quite possible that some of your colleagues view online qual with a degree of scepticism (and perhaps even trepidation). However, with a little reassurance and proper project planning you will be able to win them over and help your agency to progress and succeed.
(CC Image courtesy of UK Ministry of Defence on Flickr)
Leading marketing and insight professionals will soon be gathering at Insight ’15 to discover the cutting-edge solutions they need to understand consumer behaviour, increase customer satisfaction, drive sales and improve business performance.
(CC Image courtesy of Jun on Flickr)
Insight ’15, Europe’s leading event for insight professionals, is returning as a standalone event from 29-30 April 2015 at Olympia Central, London and we are attending as guests of our good friends at Trinity McQueen. Come along to Stand IA10 and say hello – I’m looking forward to catching up with old friends and making some new ones.
Experience and education have given you the skills you need to run successful projects but have you applied them profitably online? Transferring your skills online can feel daunting, particularly when you aren’t familiar with all of the possibilities or the potential pitfalls. The Masterminds course offers simple techniques to help you apply your knowledge to online qual with confidence.
(CC Image courtesy of Zia Deda on Flickr)
Liveminds recently worked with Sony, the multinational electronics conglomerate, and Tempero, the world’s largest social media management agency, to help shape their social content strategy. The challenge was to work out the type of content most worth investing in to deliver against Sony’s brand strategy and maximise engagement.
Even if your clients or research colleagues love the idea of online qualitative research and buy into its advantages over face-to-face there are several things that you need to know to ensure you make the most of your project. These ten tips will help you avoid the pitfalls, and make a healthy profit from online qual.