See how you can use Liveminds to gather reactions to your website content and user experience to make it more effective for your target audience.
The role of online qual
- To explore reactions the brand website
How it works
- Recruit site visitors by free-finding them, via client lists or by using intercepts on the website
- Send them a series of questions and tasks that you want them to complete on the website or direct them to particular pages through links
- Ask them to feedback by answering the questions
What you get
- Qualitative feedback on the website experience without having to hire usability labs or having to do accompanied browsing
- Rich qualitative feedback on the site experience
Why it Works
- The online nature of the platform is ideal because it mimics the online nature of the website experience
- People are able to take part in the research in their natural environment without the research effects of having a moderator there