Platform Features
Great online qualitative research doesn’t need a million tools that look good in a sales pitch. We focus on making interacting online easy, flexible and enjoyable. We find you get a lot more from it that way.
Or explore the benefits by methodology
Set Up & Support
Super Easy Management
- Simple, elegant design you can pick up and play
- Fully automated, personal reminder emails
- Full ‘project status’ dashboard
Extraordinary Support
- Emails answered 7 days a week
- Telephone support 9-6 UK time
- Free technical support to all users. No training needed!
Questions & Activites
Flexible Conversations
- Private for One to Ones, Diaries & Blogs etc.
- Group for conversations seperated by segment
- Open for ‘cross segment’ conversations
Stimulus Displays
- Multimedia (video, image, sound) & Files (PDFs etc.)
- Multiple stimulus per questions
- Mix and match stimulus types in each question
Multimedia Responses
- Participants respond in text, video, images, or sound
- ‘In the moment’ videos from camera, mobile, webcam
- Unlimited free video hosting
Advanced Options
- Schedule publication dates and times
- Set blocker questions to set question sequence
- Unbiased responses in group conversations
Analysis Tools
Live Analysis
- Spotlight your segments to compare and contrast
- Focus on participant gives deeper understanding
- Clients can observe throughout
Offline Analysis
- Export Project or Question transcripts in 1 click
- Download as Word doc or Excel file
- Customisable Excel file with Question/User filtering
Advanced Features
Multiple Languages
- 16 major languages included
- New languages added in 5 days
- Professional human translation
Custom Branding
- Custom branded accounts – sell software as yours
- Custom branded projects for your clients
- See examples and prices
