Auto Ethnography
An Auto or virtual ethnography is a video observational study conducted online.
Researchers immerse themselves in the culture, environment and behaviour of participants by watching videos uploaded onto Liveminds. Auto ethnography is a convenient, cost effective way of gathering uninhibited insight, getting you closer to in-home, out-of-home and shopping behaviour.
Liveminds supports all types of video formats, meaning participants can upload video from their smartphone, portable camera or computer webcam. Sit back and observe or use our reply feature to moderate your auto ethnography for additional insight. Share the ethnography with your client and allow them to observe in real time.
Key Features
Questions & Activities
- Private questions (conversations are kept between participant and moderator only)
- Sequence the question order so that participant must follow the discussion guide how the researcher intends
- Researchers can present stimulus of any type (multimedia or text based files)
- Researchers can present multiple, mixed media, stimulus in each question
- Auto publication, researchers can pre-set questions to publish on a given date
Moderation & Management
- Intelligent email updates to tell researchers about new posts
- Simple icons to indicate ‘read’ and ‘unread’ responses
- Replies allow researchers to probe for more detail
- Project Status page shows who has done what ‘at a glance’
Analysis
- Instant ‘compare and contrast’ of the different segments with the Spotlight
- Export transcripts as Word Documents or in Excel for offline filtering
Engagement
- Participant can share multimedia to express themselves fully
- Participants can log in 24/7 to give insight whilst fresh
- Instant notifications keep the conversation flowing
Watch a Demo of Liveminds
A 1 minute demo of Liveminds in action,
showcasing all you need to know.