Group Discussions
A group discussion is an open conversation amongst a group (segment) of participants. The discussion is led by the project moderator and contributed to by multiple participants. It is an interactive discussion designed to stimulate debate surrounding a particular topic/s.
Use our ‘group’ or ‘open’ question features to structure your discussion. Create questions to start conversations and encourage participants to comment on each others posts to stimulate debate. Use our reply feature to moderate discussions accordingly. Run multiple group discussions simultaneously and use our Spotlight feature to focus on particular groups/individuals to help with segmentation analysis.
Key Features
Questions & Activities
- Flexible format structure – between each segment or across segments
- Researchers can present stimulus of any type (multimedia or text based files)
- Researchers can present multiple, mixed media, stimulus in each question
- Get ‘unbiased responses’ to reduce group effect
Moderation & Management
- Intelligent email updates keeps everyone involved
- Researchers can view all responses side by side to easily follow the conversation flow
- Simple icons to indicate ‘read’ and ‘unread’ responses
- Replies allow researchers to probe for more detail
- Project Dashboard for researchers to post project information
- Project Status page shows who has done what ‘at a glance’
Analysis
- Instant ‘compare and contrast’ of the different segments with the Spotlight
- Export transcripts as Word Documents or Excel with offline segmentation
Engagement
- Participant can share multimedia to express themselves fully
- Ongoing interaction and conversation between participants
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