MROC

Micro Communities

A Micro community is a branded community of 30-100 participants online typically for 2 months+.Micro communities are a fantastic way of generating fresh, new insight on a regular bases and building real relationships with consumers over time. A unique opportunity to have consumers at your finger tips to use as a sounding board when making important business decisions.

Build your community on Liveminds. Segment community members into groups if segmentation is of interest and use our Spotlight feature to help with your analysis. Use a mixture of ‘private’, ‘group’ or ‘open’ questions to get answers to important questions and set members tasks to complete. Reward community members with financial incentives, acknowledgment and thanks or regular prize draws. Custom brand your community page to add an additional level of brand engagement.

Key Features

Questions & Activities

  • Flexible privacy options, any question can be set to ‘private’, ‘group’ or ‘open’
  • Auto publication, researchers can pre-set questions to publish automatically on a given date
  • Researchers can present stimulus of any type (multimedia or text based files)
  • Researchers can present multiple, mixed media, stimulus in each question



Moderation & Management

  • Intelligent email updates keeps everyone involved
  • Project Dashboard for researchers to post project information
  • Researchers can view all responses side by side to easily follow the conversation flow
  • Project Status page shows who has done what ‘at a glance’
  • Replies allow researchers to probe for more detail
  • Simple icons to indicate ‘read’ and ‘unread’ responses



Analysis

  • Instant ‘compare and contrast’ of the different segments with the Spotlight
  • Export transcripts as Word Documents or Excel with offline segmentation



Engagement

  • Custom branding to increase brand association
  • Participant can share multimedia to express themselves fully
  • Open format allows ongoing interaction and conversation between participants
  • Instant notifications keep the conversation flowing


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